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Zhu, B. and Habisch, A. (2020), “Smallholder farmers’ engagement in non-certified organic farming: a case from Southern China”, British Food Journal, Vol. 122 No. 2, pp. 465-481.


The purpose of this paper is to investigate the influences of smallholder farmers’ motivations, opportunities and abilities on their satisfactions of non-certified organic farming practices in Southern China based on the motivation–opportunity–ability (MOA) model.

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