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Bachelor of Business Administration (BBA) in Family Business Management and Innovation

The Bachelor of Business Administration (BBA) in Family Business Management and Innovation is designed for aspiring entrepreneurs and next-generation family business leaders. This program equips students with the knowledge, skills, and mindset required to sustain, expand, and innovate family-owned enterprises in an ever-changing business landscape.

Program Highlights for BBA in Family Business Management and Innovation

  • Super DIY from each category of studies
  • Hands-on Projects built from the students’ own family businesses
  • One-on-One Mentorship from mentors and industry experts
  • “Learning by Doing” approach
  • International Exposure (2 international exposure trips in Europe* and Asia*)
  • 3-year program for for future-ready family business leaders
  • Limited seats – only 30 students per intake.
  • All qualified applicants will receive MacBook Air 15 inch (256 GB)*

Why BBA in Family Business Management and Innovation?

  • Specialized Curriculum in family business, governance, and entrepreneurship
  • Hands-On Learning with case studies and industry projects
  • Networking with family business leaders and mentors
  • Global Exposure through international exchange opportunities

Program Structure for BBA in Family Business Management and Innovation

Year 1

Course Code Course Title
SRX 1001 English for Effective Communication
BFB 1001 Information Technology and Digital Literacy
BFB 1002 Arts and Culture Appreciation
BFB 1101 Design Thinking for Family Business
BFB 1102 Data Analytics
BFB 1103 Marketing and Branding for Family Business
Course Code Course Title
SRX 1002 English for Academic Purposes
BFB 1003 Communication and Presentation
BFB 1004 Business Law
BFB 1005 Ethics
BFB 1104 Accounting for Entrepreneurs
BFB 1105 Economics for Entrepreneurs

INTERNATIONAL EXPOSURE TRIP 1

Year 2

Course Code Course Title
SRX 1003 Integrated English Skills
BFB 2101 Digital Marketing
BFB 2102 Consumer Insight
BFB 2201 Financial Management for Family Business
BFB 2202 Strategic Management and Commercialization
1 Free Elective Choose 1 from any personalized courses
Course Code Course Title
SBFB 2103 Family Business Leadership
BFB 2203 Internationalization and Growth Strategy
BFB 2204 Succession Planning in Family Business
BFB 2205 Governance and Conflict Management in Family Enterprises
2 Free Electives Choose 1 from any personalized courses

INTERNATIONAL EXPOSURE TRIP 2

Year 3

Course Code Course Title
BFB 3101 Supply Chain Management
BFB 3102 Human Resource Management in Family Business

Note: Choose 5 from any personalized courses

INDEPENDENT PROJECT – WHOLE SEMESTER
(Final Project tied to family business of each student)

Course Code Course Title
BFB 3103 Digital Transformation in Family Business
BFB 3201 Family Business Consulting Project
BFB 3202 Business Plan Development for Family Enterprises
BFB 3203 Seminar in Family Business Project
BFB 3204 Family Business Venture I
BFB 3205 Family Business Venture II

Study Plan for BBA in Family Business Management and Innovation

For more details, visit AU About Us.

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