
Bachelor of Business Administration (BBA) in Family Business Management and Innovation
The Bachelor of Business Administration (BBA) in Family Business Management and Innovation is designed for aspiring entrepreneurs and next-generation family business leaders. This program equips students with the knowledge, skills, and mindset required to sustain, expand, and innovate family-owned enterprises in an ever-changing business landscape.
Program Highlights for BBA in Family Business Management and Innovation
- Super DIY from each category of studies
- Hands-on Projects built from the students’ own family businesses
- One-on-One Mentorship from mentors and industry experts
- “Learning by Doing” approach
- International Exposure (2 international exposure trips in Europe* and Asia*)
- 3-year program for for future-ready family business leaders
- Limited seats – only 30 students per intake.
- All qualified applicants will receive MacBook Air 15 inch (256 GB)*
Why BBA in Family Business Management and Innovation?
- Specialized Curriculum in family business, governance, and entrepreneurship
- Hands-On Learning with case studies and industry projects
- Networking with family business leaders and mentors
- Global Exposure through international exchange opportunities
Program Structure for BBA in Family Business Management and Innovation
Year 1
| Course Code | Course Title |
|---|---|
| SRX 1001 | English for Effective Communication |
| BFB 1001 | Information Technology and Digital Literacy |
| BFB 1002 | Arts and Culture Appreciation |
| BFB 1101 | Design Thinking for Family Business |
| BFB 1102 | Data Analytics |
| BFB 1103 | Marketing and Branding for Family Business |
| Course Code | Course Title |
|---|---|
| SRX 1002 | English for Academic Purposes |
| BFB 1003 | Communication and Presentation |
| BFB 1004 | Business Law |
| BFB 1005 | Ethics |
| BFB 1104 | Accounting for Entrepreneurs |
| BFB 1105 | Economics for Entrepreneurs |
INTERNATIONAL EXPOSURE TRIP 1
Year 2
| Course Code | Course Title |
|---|---|
| SRX 1003 | Integrated English Skills |
| BFB 2101 | Digital Marketing |
| BFB 2102 | Consumer Insight |
| BFB 2201 | Financial Management for Family Business |
| BFB 2202 | Strategic Management and Commercialization |
| 1 Free Elective | Choose 1 from any personalized courses |
| Course Code | Course Title |
|---|---|
| SBFB 2103 | Family Business Leadership |
| BFB 2203 | Internationalization and Growth Strategy |
| BFB 2204 | Succession Planning in Family Business |
| BFB 2205 | Governance and Conflict Management in Family Enterprises |
| 2 Free Electives | Choose 1 from any personalized courses |
INTERNATIONAL EXPOSURE TRIP 2
Year 3
| Course Code | Course Title |
|---|---|
| BFB 3101 | Supply Chain Management |
| BFB 3102 | Human Resource Management in Family Business |
Note: Choose 5 from any personalized courses
INDEPENDENT PROJECT – WHOLE SEMESTER
(Final Project tied to family business of each student)
| Course Code | Course Title |
|---|---|
| BFB 3103 | Digital Transformation in Family Business |
| BFB 3201 | Family Business Consulting Project |
| BFB 3202 | Business Plan Development for Family Enterprises |
| BFB 3203 | Seminar in Family Business Project |
| BFB 3204 | Family Business Venture I |
| BFB 3205 | Family Business Venture II |
Study Plan for BBA in Family Business Management and Innovation
For more details, visit AU About Us.