News & Stories

The MSME Business School delivered the Legacy-to-Legend (L2L): Family Business Enterprise Leadership & Succession Program in collaboration with Southeast Life Insurance on December 16, 2025 at the Queen Sirikit National Convention Center. The program equipped family business leaders and successors…

Assumption University, through MSME Business School, has signed a Memorandum of Understanding (MOU) with Vaxion Korea Company Limited to strengthen industry–academia collaboration and advance digital business education. Representatives led by AU executives along with Mr. Jay J. Huh, Managing Director,…

Sincere appreciation to the MSME Student Council, MSME faculty, and all participants for their dedication and collaboration in making this camp a meaningful, inspiring, and impactful learning experience. #MSMENews #MSMEBusinessSchool #AssumptionUniversity #AU

This Christmas, don’t just wait for gifts. Come to Black Box Studio on 22 December Timing 12.30-15.00 for trigr Play Day. trigr is a social mission platform where real-life activities turn into missions, points, and rewards. Start with the Treasure…

Strengthening Academic Excellence Through the Assumption University–Phoenix Wittaya School Partnership We are delighted to announce that Assumption University has formally signed a Memorandum of Understanding (MOU) with Phoenix Wittaya School on December 11, 2025. This partnership creates a high-quality academic…

You’re Invited! Come discover how first-year students are redefining student well-being at the Wellness Designer Showcase Explore creative ideas that promote healthier lifestyles from stress-relief solutions and sleep-support prototypes to wellness apps, mindful spaces, and holistic routines, all developed using…

Students majoring in Sustainable Business Management (SBM), Business Economics (B.ECON), and Global Hospitality Management (GHM) explored Ajinomoto’s leading sustainability initiatives: eco-friendly operations, sustainable procurement, and sustainable society on December 3, 2025. The trip reaffirmed MSME’s commitment to experiential learning and…

MSME Career Day successfully connected leading companies with our MSME students—a day full of career exploration, professional insights, and impactful networking. #MSMENews #MSMEBusinessSchool #AU

Special appreciation to Ms. Chris Schrage, Associate Professor of Instruction in Marketing, Global Opportunities Coordinator, Cultural Intelligence Administrator, and Certified CGBP Trainer at the University of Northern Iowa, Wilson College of Business, for your inspiring session to our MSME students…

Congratulations to MSME students for achieving the ALBERT PRIZE 2024 #MSMEBusinessSchool #dekmsme #msmeproud

✨Step into the world of business and unlock your entrepreneurial mindset!🧩Experience a day filled with business simulation activities, interactive workshops, and inspiring sessions from guest speakers. 📝Develop essential skills for business thinking, planning, and management — ideal for participants interested…

Assumption University (AU) and Thai Group Holdings have officially launched L2L: Legacy-To-Legend, a new leadership and succession program designed to prepare Thailand’s next-generation family business leaders, aiming to strengthen the country’s family business sector by equipping successors with modern managerial…

Learn how to think like a technologist & act like a marketer! Featuring insights on AI, cloud, and modern marketing. 25 November 2025 13.30–15.00 MSM0101, MSM Building #MSMENews #MSMEBusinessSchool #AU

MSME Proud Moment MSME Business School, Assumption University of Thailand (AU), proudly celebrates the achievement of Ms. Naphat Watyaem, who was honored with the Outstanding Student for Excellent Activities Award at the 48th Anniversary Ceremony of the Association of Private…

Thank you, Dr. AngSer Keng, Principal Lecturer of Finance at the Lee Kong Chian School of Business, Singapore Management University (SMU), for sharing valuable insights and practical wisdom with our Finance and Risk Management students, MSME Business School.

The BBA in Sustainable Business Management (SBM), MSME Business School, welcomed Mr. Takahiko Honda, Co-founder and Project Executive of the Econok Foundation, for an inspiring workshop, “Saving Energy 101: Conserving Today Leads to a Smart City,” held on November 14,…

Congratulations to Asst. Prof. Dr. Zhu Bing MSME Business School, Assumption University, is pleased to announce that Asst. Prof. Dr. Zhu Bing has been awarded the Outstanding Paper (Second Prize) at the Asian Management Innovation in the Changing Century Conference…

The following personnel are responsible for the MSME website for semester 2/2025 Asst. Prof. Dr. Pisal Setthawong Pan Wit Yee Chan Nyein Thu (Student) Pongkorn Rujirojthanakhun (Student)

Ready to unlock your potential in tax and explore exciting career opportunities with KPMG? Wednesday, November 12, 2025 1:30 PM – 3:30 PM Thewa Niwet Hall, CL Building, Assumption University, Suvarnabhumi Campus Discover internship and full-time opportunities for students in…

Congratulations to our distinguished alumnus, the founder of CHOSEN Digital! We are proud to celebrate his achievement, Mr. Worapoj Ruenrerngwong, in winning: – the ASEAN Sparks Award at the ASEAN Energy Business Forum 2025, Kuala Lumpur, Malaysia, – Global Top…