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– “The Momentum of Active Learning."

The major focuses on strengthening students’ knowledge in marketing principles and theories as well as analytical, innovative and creative skills in developing a comprehensive marketing plan, serving consumer needs and organizational objectives The major emphasizes on hands on experience through on the job training, internship and industry linkage.

Academic Department Course Offerings

Subject Subject Name Credit Prerequisites
BMK3201 Consumer Behavior 3 (3-0-6) BBA1104, BBA2001
BMK3202 Digital Marketing 3 (3-0-6) BBA1104
BMK3203 Brand Driven Innovation 3 (3-0-6) BBA1104
BMK3204 Competitive Analysis and Strategy 3 (3-0-6) BBA1104 and Completed 75 Credits
BMK3305 Integrated Marketing Communications 3 (3-0-6) BBA1104
BMK3306 Marketing Channels and Logistics 3 (3-0-6) BBA1104
BMK4201 Marketing Management 3 (3-0-6) BBA1104, BBA3101, Completed 90 Credits
BMK4302 Contemporary Issues in Marketing 3 (3-0-6) BBA1104 and Completed 75 Credits
BMK4303 Marketing Research 3 (3-0-6) BBA1104, BBA3101, Completed 90 Credits
BMK4304 Marketing Metrics and Decisions 3 (3-0-6) BBA1104, BBA3101, Completed 112 Credits
Subject Subject Name Prerequisites
BMK3201 Consumer Behavior BBA1104, BBA2001
BMK3202 Digital Marketing BBA1104
BMK3203 Brand Driven Innovation BBA1104
BMK3204 Competitive Analysis and Strategy BBA1104 and completed 75 credits
BMK4302 Contemporary Issues in Marketing BBA1104 and completed 75 credits
Digital Marketing
Subject Subject Name Prerequisite
BMK3410 Digital Consumer Insights BMK3202
BMK3411 Content Marketing BMK3202
BMK4403 Digital Media Strategy BMK3202
Modern Marketing
Subject Subject Name Prerequisite
BMK3412 Experiential Marketing BBA1104
BMK3413 Lifestyle Marketing BBA1104
BMK4401 Sustainability Marketing BBA1104
Subject Subject Name Credits Prerequisites
BMK 3201 Consumer Behavior 3 BBA1104
BMK 3202 Digital Marketing 3 BBA1104
BMK 3203 Brand Driven Innovation 3 BBA1104
BMK 3204 Competitive Analysis and Strategy 3 BBA1104 and Completed 75 credits
BMK 3305 Integrated Marketing Communications 3 BBA1104
BMK 3306 Marketing Channels and Logistics 3 BBA1104
BMK 3407 Sales and Customer Relationship Strategies 3 BBA1104
BMK 3408 Sales Promotion and Display Strategies 3 BBA1104
BMK 3409 Creative Strategy in IMC Campaign 3 BMK3305
BMK 3410 Digital Consumer Insights 3 BMK3202
BMK 3411 Content Marketing 3 BMK3202
BMK 3412 Experiential Marketing 3 BBA1104
BMK 3413 Lifestyle Marketing 3 BBA1104
BMK 4201 Marketing Management 3 BBA1104, BBA3101, Completed 90 Credits
BMK 4302 Contemporary Issues in Marketing 3 BBA1104, Completed 75 Credits
BMK 4303 Marketing Research 3 BBA1104,BBA3101, Completed 90 Credits
BMK 4304 Marketing Metrics and Decisions 3 BBA1104, Completed 112 Credits
BMK 4401 Sustainability Marketing 3 BBA1104
BMK 4402 Service Marketing 3 BBA1104
BMK 4403 Digital Media Strategies 3 BMK3202
BMK 4404 Digital Marketing in Practice 3 BMK3410, Completed 90 Credits
BMK 4405 Marketing Internship 3 BBA1104, Completed 90 Credits

Directory

Chairperson

Satanasavapak, Punnaluck

Punnaluck Satanasavapak Ph.D.

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Deputy Chairperson

Sriyabhand, Tipa

Tipa Sriyabhand Ph.D.

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Faculty Members

Aung, Cho Mon

Cho Mon Aung

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Chantamas, Marissa

Marissa Chantamas Ph.D.

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Chantokul, Donyawan

Donyawan Chantokul

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Dhasan, Darwin

Darwin Dhasan

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Embalzado, Henzel Tagalog

Henzel Tagalog Embalzado Ph.D.

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Hakim, Tanvir

Tanvir Hakim

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Kasemsant, Jirayu Poomontre

Asst. Prof. Jirayu Kasemsant Ph.D.

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Ketwan, Pattaraporn

Pattaraporn Ketwan

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Marin, Celeste

Celeste Marin

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Panthongprasert, Sikankaew

Sikankaew Panthongprasert

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Pathanasethpong, Jitlada Maria

Jitlada Maria Pathanasethpong

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Pattarakitham, Amornrat

Amornrat Pattarakitham Ph.D.

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Phoorithewet, Suchira

Suchira Phoorithewet

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Phumpradab, Panjarat

Panjarat Phumpradab Ph.D.

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Phunthansaen, Ananya

Ananya Phunthansaen

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Phunthasaen, Ananya

Ananya Phunthasaen Ph.D.

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Pinpak, Salila

Salila Pinpak

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Pongsatha, Kitima

Kitima Pongsatha

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Ratanasawetwad, Nitipan

Nitipan Ratanasawetwad

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Rungruengarporn, Chainarong

Chainarong Rungruengarporn

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Sajampun, Pair

Pair Sajampun Ph.D.

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Sirawut, Varaporn

Varaporn Sirawut

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Sitthikorn, Pea

Pea Sitthikorn

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Sornsri, Suppasit

Suppasit Sornsri Ph.D.

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Sriyabhand, Tipa

Tipa Sriyabhand Ph.D.

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Suwannamai, Surachai

Surachai Suwannamai

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Tosupant, Porameth

Porameth Tosupant

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Vijitkornthong, Yossaya

Yossaya Vijitkornthong

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Wang, Yunmei

Yunmei Wang

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Yoosamran, Nawarat

Nawarat Yoosamran

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Zhu, Bing

Bing Zhu Ph.D.

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