AU x Thai Group Holdings Launch L2L: Legacy-To-Legend
Assumption University (AU) and Thai Group Holdings have officially launched L2L: Legacy-To-Legend, a new leadership and succession program designed to prepare Thailand’s next-generation family business leaders, aiming to strengthen the country’s family business sector by equipping successors with modern managerial skills, succession readiness, and innovation-driven strategic thinking. 
It also enhances MSME Business School’s Family Business Management and Innovation (FBMI) program, which aims to produce a new generation of entrepreneurs with strategic knowledge, innovation, and professional business succession, reinforcing AU’s commitment to developing future-ready family business leaders.
The ceremony was honored by the presence of:
Khun Chotiphat Pichanon, Chairman, Thai Group HoldingsRev. Bro. Dr. Sirichai Fonseka, President, Assumption UniversityAsst. Prof. Dr. Uree Cheasakul, Vice President for Academic Affairs, Assumption UniversityDr. Chainarong Rungruengarporn, Dean, MSME Business SchoolThis partnership reflects a shared vision to empower family enterprises and support sustainable growth for the next generation.
