HTM 3001       Sustainable Tourism (3 Credits)

Tourism development as well as its impacts to the host country in terms of environmental, socio-cultural and economic perspectives, different approaches for understanding tourism development and its sustainability, definitions and organizations related to sustainable tourism, components, procedures and techniques of sustainable tourism management and planning. Prerequisite: HTM 3102 Introduction to Tourism Management

 

HTM 3002       Business Operation and Leadership in Hospitality and Tourism (3 Credits)

Leadership, various theories and styles of leadership in the field of hospitality and tourism industries, operation as a major functional area of business and operation decision making to improve by utilizing all the underlying disciplines. Prerequisite: HTM 3205 Marketing in Hospitality and Tourism

 

HTM 3003       Information Technology in Hospitality and Tourism (3 Credits)

Latest information technologies in the hospitality and tourism industries, property management systems and central reservation systems, practice of current global distribution system software packages. Prerequisites: BIS 2180 Information Technology AND HTM 3101 Introduction to Hospitality Management AND HTM 3102 Introduction to Tourism Management

  

HTM3101        Introduction to Hospitality Management (3 Credits)

A study of fundamentals of Hospitality Management embracing such topics as structure and staff; receptions; public relations; other hospitality services encompassing foods and beverage, housekeeping and engineering. It serves as the introductory course to the hospitality management program. Prerequisite:           MKT 2280 Principles of Marketing

 

HTM 3102       Introduction to Tourism Management (3 Credits)

This course includes an introduction to the tourism industry and the basic concepts, tools, and techniques of tourism management. The impacts of tourism will also be examined, together with the role and the importance of tourism planning in minimizing those impacts of tourism and developing strategies to ensure sustainable evolution. Prerequisite: MKT 2280 Principles of Marketing

  

HTM 3103       Behavior in Hospitality and Tourism Industry (3 Credits)

This is a study of the diversity of tourists and their consumer behavior. The course is based on the traditional, social and cultural backgrounds. Sociological and psychological factors, social groups, demographic variables, social strata and culture that form tourist attitudes, their consideration, purchasing behavior and consumption will be revealed. Furthermore, tourist behavior with qualitative and quantitative approaches to assure better understanding of the diversity of tourist behavior will be looked at. Moreover, different cases will be discussed in order to be able to understand and confront situations that happen in front. Prerequisite: MKT 2280 Principles of Marketing

 

HTM 3204       Human Resource Management in Hospitality and Tourism (3 Credits)

This course is designed to provide the student with a broad yet in-depth overview of the policies, practices, and procedures that can be used to attract, select, develop, and retain quality employees. It includes consideration factors that influence HRM policies and practices. It also provides opportunities for the student to apply course topics to substantive situations to be faced as a future hospitality and tourism professional. Prerequisites: HTM 3101 Introduction to Hospitality Management AND HTM 3102 Introduction to Tourism Management

  

HTM 3205       Marketing for Hospitality and Tourism (3 Credits)

This course enables the student to apply the knowledge and skills acquired in Principles of Marketing and Consumer Behavior courses to the hospitality and tourism industry. It includes the evaluation of the industry, analyzing and developing marketing plans, and the application of the various promotional strategies and tools to achieve the organization’s marketing objectives. It also covers the department’s structure, functions, and responsibilities of key personnel. Prerequisites: HTM 3101 Introduction to Hospitality Management AND HTM 3102 Introduction to Tourism Management

 

HTM 3211       Food and Beverage Management (3 Credits)

This course covers the role and contribution of the Food & Beverage department, its structure, and functions and responsibilities of the key personnel. It includes an overview of the department’s functions: purchasing, receiving, storing, food preparation, stewarding, planning the menu, food service and sales. Additional topics such as food sanitation, food quality and kitchen equipment will be discussed. Prerequisite: HTM 3101 Introduction to Hospitality Management

 

HTM 4111       Food & Beverage Service (3 Credits)

The course covers the study of food and beverage operations, service principles and practices, types of table service of beverage, identification of service and restaurant equipment and supplies, effective employee recruitment and selection as well as strategies for orientation, training and evaluations, principles and application of menu planning, the operations of in-house and outside catering, as well as sales and cash control. Prerequisite: HTM 3211 Food and Beverage Management

 

HTM 4112       Kitchen Operation (3 Credits)

A study of the principles and techniques involved in food production. It includes the study of the kitchen organization, food and personal hygiene, kitchen equipment and utilities, basic food preparation methods, kitchen stewarding, sanitation food production control and standards, and kitchen terms. Prerequisite: HTM 3211 Food and Beverage Management

 

HTM 4210       Strategic Management in Hospitality and Tourism  (3 Credits)

This course contains coverage and analytical discussion of key areas of contemporary hospitality and tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. Prerequisite:           HTM 3205 Marketing in Hospitality and Tourism

 

HTM 4301       Room Division Management (3 Credits)

Room division, front office operations which covers reception, reservation, room sales, registration, cashier responsibilities and night-auditing, functions and roles of the hotel housekeeping department and coordination with the front office department. Prerequisite: HTM 3205 Marketing in Hospitality and Tourism

 

HTM 4302       Event Management (3 Credits)

Principles of event management, formulation of event tourism strategies such as implementation of festivals, entertainment, corporate, cultural and sports events. Prerequisite: HTM 3205 Marketing in Hospitality and Tourism

 

HTM 4303       Service Management (3 Credits)

A holistic and interdisciplinary approach which is used to explore the principles of service management, understanding of what actually constitutes quality, nature of service and strategies for improving it. Prerequisite: HTM 3205 Marketing in Hospitality and Tourism

  

HTM 4401       Tourism Policy and Development (3 Credits)

Tourism planning in both public and private sectors at local, regional and national levels including the components of planning process, the role and the importance of the involvement of communities, different impacts of tourism development, tourism policies and strategies for successful development. Prerequisite: HTM 3205 Marketing in Hospitality and Tourism

 

HTM 4402       Tourism Destination Management (3 Credits)

Comprehensive coverage of various tourism destinations, basic principles underlying the development of tourism supply and demand, up-to-date trends and implementation of different management approaches. Prerequisite: HTM 3205 Marketing in Hospitality and Tourism

 

HTM 4403        Tour Guiding and Operation in Practice (3 Credits)

Roles and ethics of a professional tour guide including tour guide practices, tourist safety measures, custom and immigration procedures and Thai tourism law, aspects of tourism distribution channels and characteristics of tour operation. Prerequisite: HTM 3205 Marketing in Hospitality and Tourism

  

HTM 4404       Cultural Heritage Tourism (3 Credits)

Conceptual partnership of cultural heritage and tourism, analysis of a wide range of cultural heritage attractions and heritage visitors' behavior and motivation, contemporary approaches to heritage tourism development and management, heritage marketing, roles of interpretation programs employed in major cultural heritage sites and principles and models of interpretation. Prerequisite: HTM 3001 Sustainable Tourism

 

HTM 4405       International Tourism Studies (3 Credits)

International issues governing the tourism industry including industry trends and best practices, roles and functions of international tourism organizations, principles and practices of related laws and regulations of tourism from local, regional and global perspectives. Prerequisite: HTM 4210 Strategic Management in Hospitality and Tourism

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D-Building, 6th Floor, 24, Hua Mak, Bangkapi Bangkok, 10240 (Thailand)

  • Tel: 0-2300-4543-62; ext. 1125, 1201

Suvarnabhumi (Bangna) Campus:
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  • Tel : 0-2723-2236