AD 3106          Art Direction (3 Credits)        

Art direction, development of basic art skills and its impact in terms of color combination, layout format, typography and visual composition in both print and TV on effective advertising. Prerequisites: CA 2004 Introduction to Advertising OR MKT3102 Integrated Marketing Communication (For Marketing students)

 

AD 3112          Brand Communication (3 Credits)

Theories and principles of brand communication, brand positioning and repositioning, brand equity measurement, brand leverage and integrated brand communications, including current topics of branding. Prerequisite: AD 3101 Principles of Marketing Communication OR MKT3102 Integrated Marketing Communication (For Marketing students)

 

AD 3114          Interactive Advertising and Marketing Communication (3 Credits)

Implementation of interactive advertising and marketing communication, including the identification and analysis of interactive models, methods to utilize the new media to gain interactivity which is an enhancement of the involvement the consumers have in advertising. Prerequisite: MKT3102 Integrated Marketing Communication (For Marketing students)

 

AD 4108          Basic Copywriting (English) (3 Credits)

Copywriting in English through analyzing the effectiveness of advertisements in the media, significant characteristics of advertisements appropriately applied, and practice in the art of copywriting in English. Prerequisite: AD 3101 Principles of Marketing Communication OR MKT3102 Integrated Marketing Communication (For Marketing students)

 

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D-Building, 6th Floor, 24, Hua Mak, Bangkapi Bangkok, 10240 (Thailand)

  • Tel: 0-2300-4543-62; ext. 1125, 1201

Suvarnabhumi (Bangna) Campus:
MSME Building, 2nd Floor, 88 Moo 8 Bang Na-Trad Km. 26 Bangsaothong, Samuthprakarn, 10540 (Thailand) 

  • Tel : 0-2723-2236