L’Oréal Brandstorm 2015 is an International Marketing Plan Competition organized by L’Oréal.
L’Oréal Brandstorm 2015 is an International Marketing Plan Competition organized by L’Oréal. This year marked the 12th anniversary of L’Oréal Brandstorm Competition. This year’s competition is focused on Lancôme brand in travel retail industry. Student contestants had to propose their marketing strategies to recruit new customers while loyalize existing customers. There were 40 teams from six universities: Chulalongkorn University, Thammasat University, Assumption University, Mahidol University International College, Bangkok University, and Stamford University. A total of 120 contestants participated in this competition. Three undergraduate students from the Marketing Department (Ms. Lalit Matanapojanard, Mr. Teeranai Treepermsub, Mr. Pitchayud Ruthann) won the Third Runner Up Prize of THB 10,000 in cash. The team was supervised by Dr. Arpavadee Visetbhakdi.