“Ob Oon Project” is another example of MSME’s commitment to social responsibility. The project was initiated by the Management major students and faculty members of MSME. The project is part of the Seminar in Management course.
“Ob Oon Project” is another example of MSME’s commitment to social responsibility. The project was initiated by the Management major students and faculty members of MSME. The project is part of the Seminar in Management course. The main objective of the project is to have students apply knowledge acquired from various business courses to develop small business enterprises in the local communities that generate a stable source of income and improve the standard of living of these communities. The project supported the local Nong Bua Community in Nakornrachasrima, a province in North Eastern Thailand, to develop the “Herbal Medical Healing Pad” product, an effective therapy for bone, muscle and joint pains. The product is innovative as it combines local herbs used in making the pads with the modern microwave technology for heating.
As a sustainable project, faculty and students have been working in close collaboration with the local community over the last five years, in continuous development and improvement of the product. Students engage in activities such as developing new product design, designing new packaging, supporting the Food and Drug Administration's approval process, developing marketing and sales promotion strategies, designing new brochures and promoting the product in hospitals, spas and traditional massage places. Students’ also organize charity fairs to raise funds for the community for building and renovating learning centers and warehouses to store the goods.
The ‘Ob Oon’ project received the second runner-up award at the National Competition of Community Business Development for Sufficiency organized by Thailand Management Association (TMA) in 2009.