As part of the Youth Volunteer Project 2025, supported by the Office of the Permanent Secretary, Ministry of Higher Education, Science, Research and Innovation, faculty members and students from BMK3203 Brand Driven Innovation, MSME, Assumption University, visited Jarun Farm Community Enterprise in Bang Bo, Samut Prakan, on 26 July 2025.

Jarun Farm plays a key role in the local economy through Pla Salid (gourami fish) farming. To help enhance its competitiveness, students worked closely with the community to explore new ideas in branding, packaging, and digital marketing. This activity brought classroom learning to life—blending marketing, innovation, and design to co-create practical solutions that celebrate the community’s heritage while meeting market demands.

More than just a field visit, this initiative represents genuine engagement, empowering students to support local development through creativity, business insight, and collaborative action.